L a u n c h i n g n e w i d e a s
New Product/Idea evaluation:
Is it worth launching it?
Consistency, consonance, feasibility,
differentiation, experience, advantage.
"20-step MARCOM MESSAGE BASICS"
Targets. USP. Blue Ocean canvas.
Archetypal CODE. Tagline/Trueline...
Viral spread..
The 5 Community Manager tasks:
Networking, Monitoring, Scouting,
Sharing, Engaging your "Beachhead".